Adidas recently unveiled its latest swimwear collection called “Pride 2023.” The collection features vibrant bathing suits showcased on the company’s website under the “women’s” section, with the assistance of a model who appeared to be male.
Adidas Pride Swimsuit priced at $70.
One particular swimsuit in the collection, named the “Pride Swimsuit,” was highlighted in the advertising material, priced at $70. The accompanying visuals depicted an apparently male model donning the swimsuit. In a video showcased on the company website, the model confidently showcased the one-piece, and at one point, the camera zoomed in to reveal a patch of chest hair peeking above the neckline.
company’ latest line, created in collaboration with South African designer Rich Mnisi and titled “Let Love Be Your Legacy,” was launched ahead of Pride Month in June. The collection embodies the spirit of self-expression, imagination, and the unifying power of love, as described on Adidas’ website.